“Media maven and strategic brand storyteller.”

Shannon de Laat is a passionate, results-driven Public Relations professional with more than ten years experience driving strategic communications for high-profile clients.

As Founder and Principal of SdL PR Group, Shannon works with clients to develop bespoke publicity campaigns that energize brands, raise public profiles and achieve business objectives.

Her creativity, multi-disciplinary expertise and breadth of international experience has made Shannon a valued partner for many PR agencies and brands. These clients have come to rely on her strategic insight and robust media relationships to deliver results.

From business planning and new product launches to customized social media campaigns and media training, Shannon is deeply involved in all aspects of her clients’ business.


“The difference between success and failure is a great team.”

Fresh insights = fresh ideas. Shannon works with a network of public relations, marketing and communication consultants, each with areas of unique expertise. These experts range from brand and digital strategists to broadcast and media training specialists. Collectively these trailblazers create targeted campaigns specific to a client’s objectives and tailored to deliver results.

SdL PR Group has affiliates in London, Los Angeles, New York and Toronto.

Client Work

Shannon has designed and directed communication programs for some of the world’s biggest beauty & lifestyle brands in New York, London and Toronto. Shannon consults for leading media training and communications agencies and has worked with brands such as CARGO Cosmetics, essence cosmetics, lululemon athletica, Dermalogica, Neutrogena, Aveeno, RoC Skincare, Diptyque Paris, Bombay Sapphire Gin and Grey Goose Vodka.


Clients featured in media outlets including:




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