About

As Founder and Principal of SdL PR Group, Shannon works with clients to develop bespoke publicity campaigns to energize brands, raise public profiles and achieve business objectives.

Shannon has designed and directed communication programs for some of the world’s biggest beauty & lifestyle brands in New York, London and Toronto, including Bombay Sapphire Gin & Grey Goose Vodka, Champagne Gosset, lululemon athletica, Diptyque Paris, CARGO Cosmetics, Dermalogica, Neutrogena, Aveeno and RoC Skincare.

Her creativity, multi-disciplinary expertise and breadth of international experience has made Shannon a go-to source for many PR agencies and brands who rely on her strategic insight and robust media relationships to deliver customized campaigns that deliver results.

From business planning, to new product launches, to strategic social media campaigns, Shannon is deeply involved in all aspects of her clients’ business.

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+1 917.434.6576 shannon@sdlprgroup.com
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